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Tay owns the intellectual and property trademark rights to "Duh Mayuh" and "Hood Bred". These are brands he uses to illustrate a lifestyle of culture, growth, freedom, love and unity. Hood Bred is a term Tay uses to describe him never forgetting where he came from. Hood, simply meaning an environment; a neighborHOOD, a graduation HOOD, or the HOOD of a car. And Bred with the meaning, breeding, or of being BRED from that community. So, no matter where you come from or where you at, you are a breed and reflection of your community.
Tay created the "Hood Bred" term while returning back to Florida A&M University in 2007 while eating his "Big Ma" cornbread, listening to Rick Ross' "Trilla" album, thinking of a title for his book and disliking people not knowing anything about Cocoa, FL (not Cocoa Beach, FL and Ron Jon Surf Shop). He only intended for "Hood Bred" to be a one time-memoir, with a planned movie to be align with the book. Yet, God had other plans and has allowed Tay to write and copyright a 10-memoir "Hood Bred" series, with 6 already published, and has created "The Hood Bred Projects" with indulgences in various sectors such as Education, Entertainment, Hospitality, Motivational Speaking, Consulting, and being a Brand Ambassador for various brands and organizations.
In March 2018, as a birthday gift to himself, he released and self-published his first book, 'Hood Bred' - Self Risin @ 365 Degress (Vol. 1). In Vol. 1, Tay writes on the upbringing, growth, experiences, education, pain and adversity he had to face on his journey to find his purpose as a Black Man in America coming from a single parent and "Big Ma" household, and living on his own.
Wanting others to view the obstacles he had to endure on his journey to find out who he was and the man he attempts to be, he embraces his upbringing from Cocoa, FL and hismcreative, neo-Hood Religion writing technique to help illustrate the importance of getting in touch with God, respecting your experiences, find purpose and loving thy neighbor. As a businessman, Tay wanted to put his immaculate and 'Self Made' education from FAMU to use not only for himself, but for others as well. Which is why after graduating from FAMU in Summer 2008, he returned home to Cocoa, FL with no money, no endorsements, no volunteers and ran for Mayor of Cocoa.